In September 2012 we started with the question how to develop a mobile concept that could help companies generate floor traffic. Combining social, local and mobile elements, GeoHunt offers a gps-based tool for consumer activation.
Open the game and a map with virtual items on it will appear. By going to an icon on the map, a player is able to ‘pickup’ a virtual prize within a 50 meter range. Once you have the prize in your possession it is time to run, as other players can take over your virtual prize. This way, the streets around you are the actual gameboard you play on! Our in-house developed software provides a real-time view of all players and prizes in the game, resulting in an exciting city hunt to finish locations in the game.
Hunt, catch, and hold on to your virtual prize!
Based on the GeoRun gaming framework, different game scenarios can be developed that suit your brand’s identity. Use store locations as ‘finish point’ in the game or insert prizes that invite players to share their achievement on social media. GPS games provide local promotions on national scale!
Our technology framework is build in Ruby on Rails and offers iOS, Android and optional Windows App development. Complementary websites provide a real-time view of the game and custom instructions on the gameplay. Our game concepts are fully integrated with social media, allowing players to share their achievements and invite friends. Whether the game is part of a national promotion or just meant to promote your location, location-based games provide a great incentive to generate traffic.
Each GeoRun game is accompanied by a web interface to analyze and control the game. Login to view daily statistics, communicate with players and adjust different game elements to allign your campaign goals. Sit back pilot, and let the cockpit do the work!
See how mobile activation concepts helped our clients. It's more than just fun!