Celebrating their 27th Lustrum, Ceres decided to host an original outdoor game for it's students. For two days, students were invited to hunt virtual gifts in Wageningen, the Netherlands. Whoever brought back the gift first would win it.
Altough the CeresRun was only open for the student association in Wageningen, over 400 players joined the game.
A chat function in the game stimulated interaction among players and invited players to share their achievements. In total, over 60 prizes were won.
See how mobile activation concepts helped our clients. It's more than just fun!